PHYSICIANS FORMULA

BUTTER COLLECTION

2024 butter FRANCHISE

PACKAGE DESIGN & campaign

FOR NEW PRODUCT LAUNCH

PHOTOGRAPHY Art Direction

2024-Conversion-Butter-Model-D37606.jpg
2024-Conversion-Butter-Model-D26533.jpg
2024-Conversion-Butter-Model-D38189.jpg
2023-10-24-11-13-25-%28B%2CR8%2CS4%29-copy.jpg
Butter-Glow-Serum.jpg
Butter-Group-9.jpg

VIDEO Art Direction, Storyboarding, Casting

DIGITAL ASSETS

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1741090_3_Before After.jpg
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1741100_3_Lip Swatch.jpg

MID-YEAR CAMPAIGN REFRESH

PHOTOGRAPHY Art Direction

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PF+2024+Conversion+Refresh+Model0062+copy.jpg
PF+2024+Conversion+Refresh+Model+D21181+copy.jpg
PF+2024+Conversion+Refresh+Model+D21407+copy.jpg

VIDEO Art Direction, Storyboarding, Casting

Butter+Group+3.jpg
2023-10-24-14-34-03-%28B%2CR8%2CS4%29.jpg
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