PHYSICIANS FORMULA

DIAMOND COLLECTION

2024 DIAMOND FRANCHISE

PACKAGE DESIGN & CAMPAIGN

FOR NEW PRODUCT LAUNCH

PHOTOGRAPHY Art Direction

2024-Conversion-Diamond-Model13059.jpg
2024-Conversion-Diamond-Model13326.jpg
2024-Conversion-Diamond-Model14305.jpg
2024-Conversion-Diamond-Model13808.jpg
2024-Conversion-Diamond-Model13941.jpg
2024-Conversion-Diamond-Model-D25120.jpg
Conversion-Hero2944.jpg
2023-10-24-08-24-41-%28B%2CR8%2CS4%29.jpg
2023-10-24-08-28-37-%28B%2CR8%2CS4%29.jpg
Butter-Bronzer.jpg
2023-11-09-09-18-58-(B,R8,S4).jpg
BB-CREAM-GROUP-ANGLE.jpg

VIDEO Art Direction, Storyboarding, Casting

DIGITAL ASSETS

1741109_3_Before After.png
5.jpg
1741103_4_Arm Swatch.jpg
1741114_4_Finished Look.jpg

MID-YEAR CAMPAIGN REFRESH

PHOTOGRAPHY Art Direction

PF-2024-Conversion-Refresh-Model0351.jpg
PF-2024-Conversion-Refresh-Model0998.jpg
PF-2024-Conversion-Refresh-Model1222.jpg
PF-2024-Conversion-Refresh-Model0348.jpg
PF-2024-Conversion-Refresh-Model0633.jpg
PF-2024-Conversion-Refresh-Model0539.jpg
Butter-Group-18.jpg
Diamond-Group-2.jpg
Diamond-Group-8.jpg
Diamond-Group-7.jpg

VIDEO Art Direction, Storyboarding, Casting

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Physicians Formula Summer 2024
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Butter Collection 2024